Mission: Dynamically Managing Knowledge and the Conduct of Diplomacy and International Business and Trade in the 21st Century.

At

University of Europe for Applied Sciences in Berlin and Dubai

Introduction

The Global European Diplomatic Academy ( GEDA)  at University of Europe for Applied Sciences ( EU)  draws on knowledge and experience gained from running courses and training programmes in London, Paris, and Rome  for members of the Diplomatic Corps, other government officials, staff of international and regional organisations as well as graduates aspiring for an international career. The courses and training programmes have been designed and conducted for diplomats including Heads of Diplomatic missions and staff of other government departments; Ministries of Foreign Affairs, Justice, Defence, Intelligence and Security Services; international and regional organisations such as the EU, NATO, GCC;  the League of  Arab States and parliaments of various nations  In addition, work has been carried out supervising graduates aspiring for careers in diplomacy, Media, Economics, Security, Digitisation and the conduct of international relations.

The Academy's programmes will be an excellent complement to programmes offered by UE in the areas of Innovation Design Management, Economics, Security, Branding, Business, Trade and Public Health. GEDA could be a great asset for Germany ,  Unites Arab Emirates and the world at large.

GEDA's Courses are designed to:

    • Provide mid-career top-ups for government officials, international civil servants, busy international executives, and 
    • Prepare graduates for work in NGO's, the UN, government departments, diplomatic missions, multinational corporations, security organisations, the media, international and regional organisations, and so forth. Diplomacy is increasingly and intricately connected as essential for activities such as trade, environmental protection, negotiations, science diplomacy, pandemics, civil-military relations, defence, peace-making and cultural exchanges.

The projected combination of diplomatic, security, management. cultural and international business training with emphasis on the role of governments and diplomatic missions in promoting business and trade and the emergence of the Digital Nation State could have particular appeal in domestic and international marketing terms.

The Academy's aims are as follows:

1. To be involved in teaching and research in diplomacy and other related disciplines such as security, peace studies, the civil-military relationship, crisis management and conflict resolution, international business, digitisation, international liaison including communication and intelligence studies.
2. To run a wide range of post-experience courses and training programmes leading to the award of Certificate, Diploma and MBA degree.
3. To develop the research culture.
4. To produce publications that will attempt to integrate theoretical and professional approaches to the practice of diplomacy and explore their relevance to specific economic, strategic, and foreign policy issues of concern to the global diplomatic community.
5. To offer bespoke short courses and executive training programmes for groups nominated by governments and organisations.
6. To establish partnership with leading international academic institutions around the world.

Recent publications of the Academy, include:

The New Nexus II: The Impact of the Media on Diplomacy, Security, Nation Branding and Statecraft, Image Projection and Reputation Management,  The book includes my article entitled Epilogue

The New Nexus I: Diplomacy, Security and the Digital Nation State, Abu Dhabi, The book includes my article entitled Diplomacy, Security and the Digital Nation State - a Professional Perspective.

International Links and Activities

It is anticipated that the Academy will develop international links and exchange programmes with a number of governmental diplomatic academies and Institutes of International Relations.

The Director of GEDA and other  members of the teaching Faculty have more than four  decades experience in running diplomatic studies courses and training programmes sponsored by  governments and organisations such as the EU, NATO , FCDO, MOD, British Council, Kuwait, Saudi Arabia, United Arab Emirates, Swaziland, Tanzania, Vietnam , Poland, Romania, Uzbekistan, Kazakhstan, Turkmenistan , the Commonwealth and China (Ministry of Foreign Affairs, People's Liberation Army, the Central Communist Party , Beijing Security Police, the National Development and Reform Commission and the Foreign Affairs Offices of various provinces). He is also a member of the Vienna based International Forum on Diplomatic Training which is comprised of eighty Deans and Directors of Diplomatic Academies and Institutes of international Relations. In April 2012, Professor Ayad collected The Diplomat Magazine's annual award for distinctive and valuable contribution to diplomacy in London and beyond.

Recent world events indicate that the areas of study which are offered by GEDA will dominate the international diplomatic agenda and business of governments and organisations for years to come.
The aim of the Academy is to offer courses dealing with the conduct of international relations in a rapidly changing international environment.
The Academy's courses will distinguish themselves by responding to the professional learning needs of governments, regional and international organisations, graduates aspiring for an international career and multi-national corporations.

MBA Diplomacy

The growth of globalisation requires all modern managers to think critically in order to recognise areas of growth for their organisation. Therefore, growing economic cooperation between nations as well as the increasing influence of the private sector in government policy making represents a special opportunity for organisations to develop new avenues for growth. Within the framework of the MBA Diplomacy, you will learn how to deal with the complexities in analysing and managing ever-evolving global economy.
Governments and business organisations are now more conscious that they need better trained officials to help them achieve their objectives in promoting business and trade, and for maintaining international security. This is precisely the training that our new MBA Diplomacy will focus on.

The MBA Diplomacy will come a time when new concepts and models in diplomacy and diplomatic training are needed to work in connection with time-honoured precepts and priorities in addressing a very wide array of national and global challenges.

MBA Diplomacy → Start your Master's degree → Apply online now! (ue-germany.com)

MBA Diplomacy Prospectus

Many of the alumni taught by GEDA's Faculty occupy senior positions in their home countries as Diplomats, Ministers, and Ambassadors. Others are working as members of staff for international and regional organisations such as the United Nations (UN), North Atlantic Treaty Organization (NATO), the European Union (EU),the World Bank, the Gulf Cooperation Council (GCC), the League of Arab States, media, multinational corporations, as well as for defence and security organisations. Further, a number of graduates have pursued academic careers as lecturers and researchers at various universities around the globe.